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Arcade Marketing Expands Packaging Capabilities

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By: Jamie Matusow

Editor-in-Chief


Arcade adds a new state-of-the art facility.
Arcade Marketing, known for its sensory sampling technology for the beauty, fragrance and personal care industries, has announced the opening of its new 84,000-sq-ft facility in Rockaway, NJ. The operation will be known as Color Optics by Arcade, and will focus on producing innovative packaging solutions previously produced at Arcade’s Color Optics subsidiary facility in Saddle Brook, NJ.  Color Optics, a premium provider of specialty packaging solutions, was acquired by Arcade in 2011.
 
The facility, which is almost double the square footage of the former Color Optics’ operation, will manufacture Arcade’s PreScent box, the first packaging solution to incorporate a fragrance sample to promote self-service product testing in upscale department stores or mass retailers, as well as a wide range of other specialty packaging solutions.

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